Despite the Fiesta ECOnetic’s definite potential to compete with the other US manufactures, Ford has only sold the recent generations of the Fiesta in Europe. The America Ford President reportedly stated that there were business reasons as to why they can’t sell it to the US and left it at that.

The main reason for the selective selling is that the Fiesta runs on diesel fuel and the US remains to detest the fuel. America’s opposition to diesel fuel is because it still often reminds us of a loud and stinky truck or trailer pouring out black junk, smog, and smoke into our environment.

Diesel fueled cars are now introduced in the market with pollution fighting technology that is as clean as or even cleaner than gasoline with 30% more fuel efficiency. So why can’t the US have this 65mpg car on our market? Ford doesn’t think that North and South America would buy any diesel cars. The Fiesta ECOnetic is comparable to European diesels but Ford can’t make a business case for bringing the car to the US.

In addition, the Fiesta is made in Britain and importing the car to the US would cost too much money without a profit and Ford doesn’t believe they can charge enough to make any money.  With that said, the main question is: will the US ever embrace diesel fuel to allow automakers and manufactures to achieve sufficient scale to make money on those vehicles? All Ford needs to do it look towards Volkswagen and their TDi Jetta.  The Jetta costs about what the Fiesta would cost, gets only 41 MPG on the highway as compared to the Fiesta’s 65 MPG, and finally the Jetta has received numerous accolades for being an ultra green car.  Ford is missing out on all this publicity the Jetta is enjoying.

But wait!  It seems that ford will bring the Fiesta over tho the US sor the model year 2011.  Wonder what this car will consist of.  Stay tuned for more information.

Diesel cars have been running around town getting incredible gas mileage for over a decade.  These cars are not the over-polluters of yesteryear.   Today’s Diesel cars get low the emission seal of approval.

The Volkswagen Jetta TDI is one of these amazing diesel cars that breaks the mold and stereotype of diesels.  The TDI gets an estimated 41 miles to the gallon and was named “Green Car of the Year” by Green Car Journal at the Los Angeles Auto Show.  The Green Car of the year award given to the Jetta TDI makes it the first clean- diesel vehicle to win.  A diesel car finally getting the award gives people the signal that clean diesels have arrived and are effective.  It also shows that clean- diesels are an alternative to hybrids because it brings fuel consumption down and is environmentally friendly.

The Jetta TDI has a diesel turbocharged direct-injection engine that features a rail fuel injection system instead of the traditional mechanical system. While diesel vehicle have been widely popular in Europe for decades, they have been slow in the US market. Part of the popularity gap is due to tough emission requirements and typical diesel stereotypes of times past.

As for emissions in this diesel car, the TDI will be the first car to meet the world’s most stringent emission control standards in all 50 states.  The Jetta TDI uses NOx storage catalyst like a filter to temporarily hold noxious emissions until they can be burned off during an engine cycle.  This emission control permits higher injection pressures that atomize fuel and make it easier for pollution control.

The manufacturer’s suggested retail price for the new Jetta TDI is estimated at around $21,990 while a Sport Wagon package is available for about $23,590. The Jetta TDI is a top choice for economy conscious customers who don’t want to sacrifice premium performance.

The little engine that could is a 1.4L, 3-cylinder, direct injected, turbo-diesel. This bad boy pumps out a staggering 79-hp. But when combined with LRR tires, special aerodynamics, and a manual transmission; the Polo can easily obtain the 60 MPG advertised, eat that hybrids. And the little 12-gallon tank will take you well over 700 miles. Sounds good to me!