Toyota to Expect 25,000 U.S. Sales of new Hybrid Lexus HS250h

Toyota has announced that they estimate to sell around 25,000 new hybrid Lexus’ in the first year of sales in the U.S. Toyota has revealed their new hybrid car the Lexus HS250 Hybrid which is due for launch this summer in the U.S. The new Lexus HS250 is the first dedicated hybrid car that’s part of Lexus, Toyota’s luxury car make. However, this new Lexus isn’t their first dedicated hybrid car, Toyota released the Prius in 2000 which saw huge success in the U.S. car market, this was their first hybrid car.

Since the release of the Prius into the U.S. in 2000, Toyota have sold over 1 million Toyota and Lexua hybrid cars in the U.S. All of those hybrid car sales have accounted for half of Toyota’s worldwide hybrid car sales.

Toyota released their third generation Prius into the U.S. market earlier this year which carries an sales forecast of around 180,000 sales in it’s first year. A considerable amount more than expected for the new luxury Lexus hybrid.
However, they have have forecasted this number of sales, but whether they will be able to reach that number is a separate matter. Although the amount of car sales in May rose since last month, the amount of car sales since the start of 2009 as dropped by 36% in the U.S. Even more bad news has struck Toyota, the amount of hybrid car sales has slumped recently. This is because although fuel prices rose by large amounts last summer, since the beginning of the year they have dropped considerably.

The price drop has caused a shift in the market, more people are buying gasoline powered cars because a hybrid car will often set you back $4000 more than a normal car.

That aside, Toyota still have high hopes their new luxury Hybrid car because they believe that the car market is improving and the requirement for hybrid cars is coming back.  Prices on the new 2010 Lexus Hybrid begin at around $35,000.  And the gas mileage ratings for this car are expected to be 35 cobined MPG.

This entry was posted on Monday, September 7th, 2009 at 1:28 am and is filed under Cars, Uncategorized, hybrid, lexus, news, toyota. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.